Where to Get Tested Advertising Methods 4th Edition

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Jan 22, 2010 Sjur Reinsnos rated it really liked it

This is a book that you really give to read a few times to get it into your head, because there are so much information, so many another details that can equal hard to grasp, thusly i leave take to read it more than multiplication.

The book has a lot of selective information about headlines and how to use head lines in publicizing and also how headlines have been used before by the masters of advertising.

There are also written nigh the great importance of testing your ads, and how important it is to put enthusiasm into your marketing efforts

This is a book that you really experience to read few times to draw it into your head, because there are much info, so many details that tin be hard to grasp, so i will have to read it many times.

The book has a lot of information nigh headlines and how to use promontory lines in publicizing and also how headlines suffer been utilised before by the Edgar Lee Masters of advertising.

There are also written about the great importance of testing your ads, and how important it is to place enthusiasm into your merchandising efforts.

Some monochrome illustrations with good ads that hold been in black and white earlier and a good deal of story's that make the Holy Writ
very entertaining, even if you are non interested in marketing.

The rule book in it ego is a resourcefulness you can fall back to and
read again and once more.

...more

Dec 07, 2017 Easy lay Peters rated it it was amazing

To think that this was written in the 60's is just phenomenal.

I curiosity where this leger was when I went to advertizement school.

There, they don't instruct us what really works.

Merely therein book, you'll see the ideas behind one of the greatest ad Man in history.

John Caples shows you 31 ways to write headlines, 3 classes of succesful headlines, 17 slipway to mental testing your ads, the 4 best appeals you A.D. should have, and much much more.

If you receive a business or you work with selling, just go read this book.

To think that this was written in the 60's is just phenomenal.

I wonder where this book was when I went to ad school.

There, they don't Thatch us what really works.

But therein book, you'll examine the ideas behind one of the greatest ad man in history.

John Caples shows you 31 shipway to pen headlines, 3 classes of succesful headlines, 17 ways to try your ads, the 4 first appeals you ad should have, and much much more.

If you have a business or you operate with marketing, just go with interpret this book.

...more

Old books have a specific charm to them. They never end to amaze.

John Caples' book fits the pattern quite nicely. It doesn't really `amaze`, however.

It never got dull, sure. But information technology's not extremely revelatory - you don't have epiphanies every ten pages or so, as with some of the best marketing books away thither.

The methods & techniques given do work in present day. You'll need to glucinium a little creative so every bit non to fall in the trap of copying and failing - every single method acting needs to constitute masterf

Old books have a picky charm to them. They never cease to amaze.

John Caples' Scripture fits the pattern quite nicely. It doesn't actually `amaze`, however.

Information technology ne'er got dull, sure. Just IT's not highly revelatory - you don't hold epiphanies every decade pages or so, as with several of the best marketing books out in that respect.

The methods &adenosine monophosphate; techniques presented practice work in present day. You'll need to be a bit creative so as non to fall in the trap of copying and flunk - every single method needs to be masterfully modified and chiseled to primed the desired average. After all, Caples intuited principles, merely could never intuit the rise of TikTok Beaver State AI that writes advertizing replicate.

A heavy account book for advertisers & copywriters alike. I thoroughly enjoyed it.

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The statute title tells it all.

If you register this, mentally translate testing to functional Google Ads, and you mightiness non need coif much more to bring this up up to now. I plan to read this again when I have more of a basis to read what the author is saying here. I get information technology on a superficial level, but am probably missing a lot.

Recommended for copywriters and anyone struggling with doing their have ads.

May 14, 2017 Don Sevcik rated information technology it was amazing

Many own said it take 4-5 reads at a minimum to begin to soak up what is being said here. I sporty consummated my first, and it's always fun to get inside the creative thinker of a genius.

Timeless advice on advertising, only crucial for copywriters and anybody trying to move product. Atomic number 2 stresses the technical testing side as much as atomic number 2 does the principles and basics. Sol you get a balanced view on both sides, you said it they relate.

I tin can't waitress to read this few more times. In order to grow, you must study an

Many another have said it take 4-5 reads at a negligible to begin to sop up what is being said here. I just completed my first, and it's always sport to get within the mind of a genius.

Timeless advice on advertising, merely essential for copywriters and anybody trying to move mathematical product. He stresses the technical examination side as very much like he does the principles and fundamentals. So you get a stable catch happening some sides, and how they relate.

I can't wait to read this a few more times. In order to grow, you must study and fence in yourself with people farthest wiser than you. This book is mandatory in your learning armory.

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Apr 17, 2015 Lynne Strang rated it it was awing

An superior Bible compact with active, interoperable data. Writers of all genres can benefit from John Caples' advice and strategies for writing headlines and finding the right solicitation. I plan to re-read Tested Advertising Methods a some multiplication to absorb all of its lessons. An fantabulous book packed with hands-on, practical information. Writers of entirely genres can benefit from John Caples' advice and strategies for committal to writing headlines and finding the right-wing appeal. I design to re-learn Tested Advertising Methods a fewer times to engross all of its lessons. ...more

Defect 11, 2021 Hrag Saatjian rated IT it was amazing

Started this book years agone and I'm just finishing it. Over 6 long time ago according to Goodreads. to say it's dense and dated are understatements. I study respective strange copywriting books in the meantime but I could ne'er finish this. Although the headlines chapter has been helping my headline game for years.

Well, today is the day and I finally finished interpretation this plus attractive notes. This is definitely one of the superior books for direct response advertising (especially if you're fresh). If you're not n

Started this book long time ago and I'm just finishing information technology. Complete 6 years ago according to Goodreads. to say it's dense and dated are understatements. I read single past copywriting books in the meantime but I could ne'er coating this. Although the headlines chapter has been helping my headline game for years.

Well, now is the Clarence Day and I finally painted reading this addition taking notes. This is definitely ace of the champion books for direct response advertising (especially if you're new). If you're non new, you probably will have detected a good deal of the soundness (Examination is vital, specificity sells, farsighted re-create usually sells better than short copy, curiosity and benefits in the headline are important, testimonials help, the Scripture "free" helps, spell at a 7th-rate reading even). Yet, it's cool to see how galore of the things we do today (Free+Shipping funnels, free report for email choose-in, A/B examination, Advertorials, etc) have their roots in 60-100 years past or more. It reinforces the fact that these are classical principles that will close to forever work. Every direct reception copywriter should show this book (especially the 4th variation before IT got changed).

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Dec 17, 2021 Bruce Harpham rated it IT was amazing

This surpassing advertising reserve is commonly recommended by top copywriters. IT is excellent and brilliantly well illustrated with ads and Caples provides commentary on each one. I tracked down the 4th variant (published in the 1970s). This is the rather resource I john see myself returning to time and again. The chapter titles lone (how to write the first paragraph, 29 formulas for writing headlines) offer a hint of the account book's usefulness. This special publicizing book is normally advisable by top copywriters. It is excellent and brilliantly well illustrated with ads and Caples provides comment on each one. I tracked downbound the 4th edition (published in the 1970s). This is the kind of imagination I can see myself returning to again and again. The chapter titles lone (how to write the first off paragraph, 29 formulas for penning headlines) offer a touch of the book's utility. ...more than

Mar 10, 2020 Danijel rated it IT was awing

Tested Advert Methods 4th edition. This is the one I read. And let me evidence you... This book is arbitrary value for any copywriter. It's is packed with very important info, tons of examples, and methods and the ways to test them. Book Worth reading and re-recitation...

Try to find the 4th edition or else of the 5th (some are great) because it has been edited less and has more of Caples' blaze in it.

Jul 02, 2021 Bibek Shaw rated it it was amazing

One of the superior Copywriting books. Most of the modern marketers uses this books way to write persuasive copy.

No substance where I go, I see how smarting marketers are using IT.

If, you are a bookman of Copywriting & Marketing and if you want to accelerate your writing Oregon deficiency to learn Copywriting at a artful level past this is book you must suffer.

If I were in gross sales this al-Qur'an would equal a constant acknowledgment. Full with examples of what whole shebang and what doesn't. Written at A level of precision and with an centre for subtlety that outdoes whatever similar ad book. An essential companion to Scientific Advertising and the Hagiographa of David Ogilvy If I were in gross revenue this book would be a constant reference. Full with examples of what works and what doesn't. Written at a layer of precision and with an eye for subtlety that outdoes some similar ad book. An essential companion to Scientific Advertising and the writings of David Ogilvy ...more

Nov 25, 2018 Jan Brinkmann rated IT information technology was awesome

very interesting insights. information technology is decades experienced, and eventually in so umteen ways highly applicable

Jan 29, 2019 Ewk_rd1 rated it it was astonishing

Gilt for anyone interested in peeking privileged our brains every bit to why we do what we manage. A must for marketers and copywriters.

Mar 31, 2013 Omar Halabieh rated it really likeable it

Below are excerpts from the book that summarize the key points presented by the authors:

1) "Caples' Three-Step Approach To Creativity: 1) Capture the prospect's tending. Nothing happens unless something in your mailing, operating room your inferior makes the view stop long enough to pay aid to what you say next. 2) Maintain the prospect's interest. Keep the ad, mailing, or commercial focused on the prospect, on what he Oregon she will bring away of using your intersection operating room serve. 3) Go on the view

Below are excerpts from the book that sum up the key points presented by the authors:

1) "Caples' Three-Step Approach To Creativity: 1) Capture the prospect's attention. Nonentity happens unless something in your posting, or your commercial makes the view block long enough to remuneration attention to what you say incoming. 2) Maintain the prospect's interest. Keep the ad, mailing, or commercial focussed on the prospect, on what he or she bequeath baffle out of using your product or service. 3) Go around the prospect to favorable action. Unless enough "prospects" are changed into "customers," your ad has failed, atomic number 102 matter how creative. That's why you don't stop with A/I/A (Attention, Interest/Action), but continue right with testing."

2) "Caples' Three-Step Approach to Testing: 1) Swallow nothing as true active what works best in advertising until it has been objectively - What Caples known as "scientifically" - proved. 2) Build upon everything you learn from examination to create an ever-stronger system that you proceeds to with each new project. 3) Treat all ad A an ongoing test of what has been learned before. When something new works better - or something sunset stops working - be ready to admit you were inaccurate close to what you thinking you "knew." Only don't just go for it. Find out why and apply it the future time."

3) "...On that point are Little Jo important qualities that a ample headline may possess. They are: 1) Self-Interest 2) News 3) Curiosity 4) Quick, unhurried way"

4) "The well-nig buy at reason for unsuccessful advertising is advertisers WHO are so full of their personal accomplishments that they forger to tell us why we should buy."

5) "Here are much of the things you should observe about the various Proofreader's Digest openings: 1) They are fact-packed. 2) They are telegraphic. 3) They are specific. 4) They have few adjectives. 5) They arouse oddment."

6) "By its attending value IT (drama) butt make a tiny advertising annexation do the work of a large appropriation."

7) "Thomas E. Dewey: The advertising profession is an integral part of the life of a free nation. It has helped create markets where markets did not previously exist. IT has not merely sold products which the public wanted. It has sold products which the public did non know information technology treasured. More important still, it has made possible the only free method for the large scale fabricate of goods happening a mass fundament."

8) "Tierce well-known and often neglected aids to pulling power are: 1) Short paragraphs, 2) Short sentences, 3) Short words."

9) "Advertising can never become altogether accurate, however because of the human element involved - in advertising you are dealing with the minds and the emotions of human beings, and these will e'er be, to a certain extent, changeable and unmeasurable. That is why it is necessary to examine, mental testing, test - to test copy, media, position in publications, seasonal variation, and time of day in broadcast advertising."

10) "Run everything. Doubt everything. Be interested in theories, but don't pass a large sum total of money on a theory without spending a bit money to run it first."

11) "Four important factors in every advertising campaign" 1) Replicate - what you say in your advertisements. This includes the appeal used and the method of expressing that appeal. 2) Media - which magazines, newspapers, broadcast medium facilities, OR former media you superior to carry your message to the semipublic. 3) Position - what position your advertisements occupy in publications; which day of the week or what time of day you select for your broadcast messages. 4) Season - in which months of the year you persist most of your advertising."

12) "It (testing) enables you to keep your finger on the public throb. It enables you to sense trends in come on. It enables you to separate the wheat from the chaff, the sheep from the goats, the winning ideas from the duds. It enables you to procreate the results you get from the dollars you spend in advertising."

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Feb 19, 2017 Yurskee rated it information technology was awesome

This is one of those books that you won't repose. You need to come back once more and again. With a pen and paper. And take what you translate and imitate and make over your own examples. A must-have. This is extraordinary of those books that you North Korean won't put belt down. You indigence to come back again and again. With a pen and paper. And learn what you read and copy and create your own examples. A must-have. ...many

Jul 24, 2014 Joshua rated it it was amazing

This is one of the classics of direct response advertising for a reason: if you're interested in marketing, you should read this. Information technology teaches you everything you need to screw about each of the pieces of an anno Domini as substantially A how to tweak those ads for maximum benefit. And then, at the end, it teaches you how to test and key your ads in a much more simplified version--just still massively effective--than a book like Scientific Advertizing. Plus, the prose is simple and straight--so, it's a very qu This is extraordinary of the classics of direct answer advertising for a reason: if you're interested in selling, you should read this. It teaches you everything you require to know about each of the pieces of an ad atomic number 3 well arsenic how to tweak those ads for maximum do good. And past, at the end, it teaches you how to examination and key your ads in a practically more simplified version--but still massively effective--than a book like Scientific Advertising. Positive, the prose is simple and univocal--sol, it's a very quick read!

The only reasonableness I think one mightiness not be interested therein book is that it doesn't focus in the least connected the hokum of "branding"; however, unless you're already sold connected stigmatization (and of course have a ridiculous tote up of money that you can macerate on inane, expensive, low-pull, "brand reifying" ads), this is a moot point atomic number 3 people WHO choose organise response ads loosely believe branding is a waste of time. And honestly, I couldn't agree Sir Thomas More: the net time I ate at McDonalds operating theater drank a Pepsi wasn't because of the brand, but Thomas More virtually it's "crave-ability" (read: addictive factor). Likewise, for the small business owner or the person interested in marketing products today, branding is completely senseless and kind of a waste of money (read: stupid).

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January 22, 2008 Aaron rated information technology it was amazing

Recommends it for: Writers, Marketers, Business organization Professionals

MUST READ for anyone doing adver copywriting.

This record book is a timeless classic away a even pro and has greatly enhanced my writing skill. I now am able to write a message that is concise, riveting, and interesting.

If you want to be an effective author and take up a blast doing it, learn these skills. Your message will be heard aside many many people!

~Henry Louis Aaron Mangal
Important Do it Generation Officer
http://World Wide Web.yearoflove.org

Mustiness READ for anyone doing ad copywriting.

This book is a timeless standard aside a true white-collar and has greatly enhanced my writing skill. I now am able to write a substance that is compact, absorbing, and interesting.

If you want to beryllium an effective writer and have a blast doing it, discover these skills. Your content will be heard past many more than mass!

~Aaron Mangal
Chief Love Generation Officer
http://WWW.yearoflove.org

...more

Feb 04, 2012 Tracy rated it IT was awful

Mod guides to advertising copywriting tend to be prettied-rising regurgitations of this no-nonsense masterpiece. And umpteen of those still miss Caples' core message:

"There is only one justification for advertising: Gross revenue! Sales! Sales!"

Anyone writing ads needs to absorb this book. Advertising mediums Crataegus laevigata vary, but Caples' observations around effective messages are evergreen.

Modern guides to advertising copywriting run to be prettied-up regurgitations of this no-folderal masterpiece. And many of those distillery drop Caples' core message:

"There is only peerless justification for advertising: Sales! Gross sales! Gross revenue!"

Anyone composition ads needs to absorb this book. Advertising mediums may change, but Caples' observations most effective messages are evergreen.

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Apr 05, 2012 Shawn rated it really liked it

Didnt think that a book on proved advertizement methods would have some valuable ideas for me. I do a lot of direct post and required some ideas on how to differentiate my methods over straight-from-the-shoulder competitors. This book actually had some great ideas that I could use and the others regarding testing ads and authorship more effective ads were noted and may be useful some time in my career.

Apr 06, 2012 Artistic creation Flores rated information technology it was amazing

This al-Qur'an is a classic for masses who want to understand advertising and what is required to advertise in some medium. Flatbottom thought this book was written a long time ago the Laws are immutable. It gives you the basic foundation of what is needful for successful advertising and metrics required to test and Re-test your advertising for maximum effect.

Dec 10, 2014 PS Chua rated information technology IT was amazing

"This book has given you the findings of years of experience and the results of millions of dollars spent in discovering answers to these questions."
If thither is a unequivocal book on how to write an advertisement copy, this is the book. Information technology is even applicable to writing a single headline for an online article or blog. A distinct must read for every advertising business. "This book has given you the findings of years of go through and the results of millions of dollars spent in discovering answers to these questions."
If there is a definitive book connected how to write an advertisement copy, this is the book. Information technology is even practical to writing a separate headline for an online article or web log. A clear must read for every advert professional. ...more

Jan 27, 2014 Jeremy rated it really liked it

Another classic advertizement & selling book by someone who has worn-out sobering time in the trenches and knows the business. There are some great ideas whatsoever undersized business proprietor or marketer can incorporate.

Jun 19, 2014 David Ferrers rated it it was amazing

When I worked in the advertising industry this was one of my bibles. A source of wiseness, ideas and inspiration - every last based on the solid foundation of years of practical experience, testing, research and feedback.

Aug 01, 2008 Angela rated it really liked it

Recommends IT for: business concern owners, self-publishing authors

Concise how-to, analytical reasoning why to do it, and good deal of examples on how it's done. Concise how-to, logical reasoning why to do it, and plenty of examples on how it's done. ...more

Nov 30, 2009 Tim rated it it was amazing

The definitive reference guide for tested copyrighting. Recommended by David Ogilvy himself - the Padre of copyright testing.

September 21, 2011 Sean Bryan rated IT it was amazing

A book on copywriting and obtaining results that is as relevant as ever.

Feb 22, 2012 Master rated it it was awful

Bottomland line, the message is "Test, test, test" which I totally agree with! Merchant ship line, the message is "Test, tryout, test" which I altogether agree with! ...more

Oct 31, 2012 Troy Joe Clark rated information technology truly liked it

Sucked my highlighter juiceless! Another for my available reference shelf. Avid leger that really merits at least 4.5 stars.

Intelligent in New York, May 1, 1900; graduated from the U.S. Service Academy at Annapolis, 1924; began his vocation in advertising at Ruthrauff & Ryan, 1925; moved to Barton, Durstine & Osborn (later Batten, Barton, Durstine & Osborn) in 1927; retired from BBDO, 1983; died in New York, June 10, 1990.

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Where to Get Tested Advertising Methods 4th Edition

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